When India recently celebrated its 58Th republic day. India is being making news as the new aggressive economy to be watched and bet ted on.While this was happening NDTV ran a campaign, India, The Republic of Hunger of highlighting the lopsided growth India has where in the shadows of this so called prosperity still many children don't get a square meal a day. Working in the same direction Everest Y&R India ran an ambient campaign in restaurants across over 50 outlets. A tent card was placed at the tables. people who visited these places were shocked to find a small cut out of a child inside this tent card. this prompted them to read more. this campaign struck an immediate chord with people and over 2 lac Indian rupees were collected. Social marketing though in infant stages in India, created a lot of focused impact.
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