Mums- to- be shouldn't smoke

Pregnant women who smoke are at danger of passing on the effects of tobacco to their child they are carrying. To highlight the importance of this, Ice sculptures shaped like pregnant moms with a plastic baby inside where installed on the streets to melt. The point? "Over 30 million children lose their moms to tobacco every day."
watch the video at trend hunter

Making of a TVC

A team from our agency has just returned from Egypt after finishing a TVC. Just thought this piece to be very appropriate and topical

Too cool for comfort

Munich I believe had the worst winter in recent times. A travel company came up with an unique idea for Sunny holidays.I think the main reason for such an innovative idea would have have been a strong insight that said " People are tired with this long winter and looking forward to take a sunny holiday".


Click here to know more.

who killed the electric car?

Few days back UN has released a world wide study on global warming. Findings point out that Humans are the primary reason for creating global warming. Sony Pictures has released a film on DVD which showcases the facts of how electic cars are slowly disappearing from the surface of the earth.I think its a good buy for movie buffs for their personal collection.
Click this link to get details on this dvd.

Co-creation rules

Much has been talked and written about co-creation,involving the consumer and the brand to create unique brand experiences.

The Co-creation manifesto by from James Cherkoff & Johnnie Moore,
which i found is very relevant and practical making the art of co creation come alive

More you hide, more people want to see: Blog of Geisha

Came across this interesting post on a blog started by a Geisha.Once a forbidden zone, the diary of this Geisha has attracted may people across the globe.Disover more about her.....

how cultural mix can lead to new product innovations

The Burqini Bikini

Australians of Middle east origins have adapted the regular bikinis to suit there religious dress code while swimming. What was once a handicap has been turned into a advantage. As it is said neccesity is the mother of invention.
Here are two interesting posts from cnn and telegraph